What's in a Name?
What's in a Name?
Our Founder Polly Parsons - a music industry veteran and daughter of the late musician Gram Parsons - set out to launch Sound As Ever with two friends {Erika Schultz, an Artist Manager and Record Label President and Libby Rose, a Music Festival and Live Events Producer} in the Spring of 2021. Naturally, our brand is influenced by Gram - a man with a legacy of creating and influencing a musical genre, impacting the cultural footprint of his time, and inadvertently establishing himself as a style icon. His farewell phrase of signing letters 'Sound As Ever' is something we've adopted as not only a name, but a mantra. Sound, as in a state of being, yet also a nod to our music backgrounds and an acknowledgement that music is the common thread that runs through all of our lives.
And with that, you’ll find playlist scan codes on some of our products, musings and interviews from folks we’re listening to on our web journal, and upcoming capsule collections from musicians we’re collaborating with.
Our team craves human connection through artistic and musical channels, so if you’re feeling inspired to share your story, designs, art, ideas or music - don’t be a stranger.
Sound as Ever is just getting started, so please check back often as it’s our vision to expand into many categories and offerings.